The Intersection of Environmentalism and Economics
A heated debate exists between advocates of “climate pragmatism” and those accusing it of being a corporate ploy. This debate misses the critical point. With urgent climate goals, we must make pragmatic choices that drive real-world progress. Tackling the climate crisis means diving into the “messy middle.”
The “middle” isn’t about compromise; it’s about making tough, science-backed decisions. This involves bridging the gap between scientific facts and human needs. Understanding the priorities of those impacted by the crisis and its solutions is essential. This approach ensures sustainable results over time.
Aligning environmental action with economic incentives is crucial. Human nature won’t change overnight, so progress must meet people where they are. This change builds gradually, similar to compound interest, creating durable and long-lasting impacts.
Working within the messy middle aligns with real-world economics, producing sustainable progress. It’s about meeting people’s needs while driving environmental change. This approach ensures that progress is not only ambitious but also achievable and enduring.
Methane Management
A decade ago, fracking debates focused on health and pollution, not climate impacts. Researchers later discovered significant methane leaks. Addressing this is one of the fastest and most cost-effective ways to curb global warming. Policymakers and companies were shown data, new technologies developed, and oil and gas companies committed to reductions.
Fifty major fossil fuel companies have pledged to cut methane emissions, potentially achieving an 80 to 90% reduction by 2030. A new methane-detecting satellite will help monitor and hold these companies accountable, providing open-source data to everyone.
The same approach is applied to agriculture, responsible for 40% of human-caused methane emissions. Dairy farming supports billions globally, so solutions must be scientifically grounded and involve both low and high-income countries. The goal is to increase farmers’ income, provide nutrition, and support the climate simultaneously.
Durable solutions in agriculture require working closely with farmers and industry, supporting them in reducing emissions. We have the solutions available today to achieve this balance, ensuring progress in both environmental and economic fronts.
Future Challenges in the Messy Middle
Hydrogen presents a potential clean energy solution, attracting significant investment. However, its climate impact hinges on production, management, and leak prevention. Effective hydrogen deployment requires developing sensors, reducing leaks, and using it where electrification isn’t viable.
Carbon markets are another contentious topic. Proponents highlight the potential billions for climate solutions, while critics question their impact and transparency. The key is to get these markets right, ensuring rigorous science, strict accounting, and no replacement of direct emissions reductions.
Success in the messy middle is evident in the turnaround of U.S. fisheries. Initially, fish populations were declining, and seasons were shorter and more dangerous. After embracing the messy middle, U.S. fisheries are now among the best-managed in the world, demonstrating the power of pragmatic solutions.
Solving the overfishing problem, though simpler than climate change, showed the path forward. It involves bridging science and human needs, working together for results. This approach is both ambitious and practical, essential for addressing the climate crisis.
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The opinions expressed in Fortune.com commentary pieces are solely the views of their authors and do not necessarily reflect the opinions and beliefs of Fortune.
KatherineZenith7
Interesting read! Can we replicate the success of U.S. fisheries in other countries facing similar issues?
RyanSpecter
How can we ensure transparency in these carbon markets to prevent greenwashing?
Ariana
This sounds promising, but won’t the cost of these new technologies be a barrier for poorer countries?
LillianElysium
Thank you for providing such an insightful read. Are there any upcoming policy changes we should be aware of?
oliviahorizon
LOL, “messy middle” sounds like my desk at work. But seriously, how do we balance all these competing interests?
Bentley
Great article! Do you have any data on the economic benefits seen so far from these strategies?
HarleyFlare
Isn’t it too optimistic to think fossil fuel companies will stick to their methane reduction pledges?
Luis_Dreamweaver
Wow, this is incredible! How can we encourage more companies to adopt these strategies? 🌍